OUR ADVISORY APPROACH

We Don't Just "Advise." We Engineer Your Take Home Value.

We structure deals to maximize what you actually retain after all deductions, including taxes, fees, and holdbacks — with a level of support and transparency that makes a complex process manageable.

Stronger Offer. Better Terms.

We run competitive processes that drive high offer quality — not just headline price. Of course, price rules, but we also consider deal structure, earnouts, and closing certainty. We negotiate hard to ensure that you receive the best offer possible.

Right Buyers Access

We have deep relationships with the top PE firms and family offices acquiring pet resorts. We know what they value and how they think. You get access. Others get overlooked.

Skin in the Game

Our goals are completely aligned. We earn our fee on a success basis — meaning we get paid when your business sale successfully closes. We win together.

Net Proceeds Focus

We prioritize your Net Proceeds — the cash you actually keep after all deductions, including taxes, fees, and holdbacks. We optimize your sale to maximize the money that truly stays in your pocket.

It's Not About the Headline Price. It's About The $ You Actually Keep.

Every seller wants the highest offer. But the number on the offer sheet and the number that you actually retain at close are not the same. Between taxes, fees, holdbacks, and deal structure, significant $ are deducted prior to the funds you receive at closing.

We call what you walk away with your Net Proceeds — or, put simply, "The Money in Your Jeans". It's the real figure after all deductions are accounted for, and maximizing it is at the heart of everything we do. Before any decision is made, we model your Net Proceeds so you enter every conversation fully informed — knowing exactly where you stand and what each option means for your bottom line.

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The Seller's Net Proceeds Report

Know Your Number Before You List

Prior to going to market, we develop a detailed model of your expected Net Proceeds — giving you a precise and transparent picture of what you will walk away with at closing. Through this process, we routinely identify opportunities where deal structure, timing, or negotiation strategy can meaningfully improve the $ you retain.

Why Net Proceeds Matter More Than Headline Price

  • Deal tax structure can significantly impact your sale proceeds
  • Earnouts and contingencies can reduce both the certainty and the total $ you ultimately receive
  • Property — lease or owned real estate — decisions can have a material impact on your sale $
  • Advisory fee structure directly affects the proceeds you keep at closing
  • Deal terms that look equal on paper rarely are in practice
HOW WE WORK

A Structured Path to a Certain Close

From market launch to close, this process takes approximately 4-6 months. We manage every step so you can keep running your business — with full visibility into where the deal stands at all times.

STEP 01

Align

Before we contact a single buyer or build a single document, we get clear on what a great outcome looks like for you — your timeline, lease or real estate situation, staff priorities, and walk-away number. Two owners with identical businesses can have very different definitions of the “best deal”. Getting this right shapes everything that follows.

What We Cover
  • Timeline and flexibility
  • Property and facility  — a discussion if you own or lease, and strategy development
  • Staff and legacy priorities post-close
  • Earnout tolerance and structure preferences
STEP 02

Value

We establish a defensible valuation range before a single buyer sees your business — built from normalized financials, addback analysis, and comparable pet resort transactions. Buyers underwrite deals monthly. Most sellers do this once. We make sure you're negotiating from a position of strength when it matters most.

What We Build
  • Normalized EBITDA from your actual P&L
  • Addback normalizations and documentation
  • Valuation range from comparable transactions
STEP 03

Prepare

We build a complete, professionally organized buyer package before outreach begins. Disorganized sellers lose time, lose buyers, and lose price. When your data room is ready before the first buyer arrives, diligence moves faster and deal risk declines.

What We Build
  • Compelling marketing materials promoting your business including an engaging Market Teaser and a detailed Confidential Information Memorandum (CIM)
  • Organized, indexed data room
  • Management presentation materials
STEP 04

Market

Confidential, targeted outreach to highly qualified pet resort buyers. No public listings. No blind broadcasts. Every buyer signs an NDA before receiving any information — protecting your business, your staff, clients, and you throughout.

Our Buyer Network
  • Active relationships with top-tier PE firms
  • Family offices with pet care experience
  • Strategic acquirers building regional platforms
  • Pre-vetted for capital, intent, and cultural fit
STEP 05

Select

The best offer may not be the biggest number. We evaluate every LOI (Letter of Intent) on price, deal structure including holdbacks and earnouts, buyer recency and history of pet resort acquisitions, and importantly, how each translates into your actual Net Proceeds $. Multiple qualified buyers engaged simultaneously creates the competitive tension that drives better outcomes.

How We Evaluate Offers
  • Headline price vs. Net Proceeds modelling
  • Earnout structure and achievability
  • Buyer capital certainty and track record
  • Cultural fit and post-close intentions
STEP 06

Advise

A signed LOI is not a done deal. Most price erosion happens between LOI and close — through diligence findings, retrading, and contract negotiations. We manage the full due diligence process, negotiate purchase agreement terms, and protect your position at every point during the transaction.

What We advise on
  • Due diligence process and data room
  • Purchase agreement negotiation
  • Rep and warranty scope
  • Working capital peg and adjustments
STEP 07

Close

We coordinate with legal, accounting, and any other necessary professionals in order to get your sale to the finish line with as much certainty and minimized deal friction as possible. Your transaction is not complete until the final sale documents are signed, and the sale funds are in your bank account.

What We Coordinate
  • Closing document review and organization
  • Proceeds flow and escrow coordination
  • Legal team and timeline management
  • Staff transition communication planning
THE CANTARA ADVANTAGE

More of Your $ Stays With You

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Sale advisory fees are commonly charged as a fixed percentage of the transaction value — due at closing. This model works for both parties as the advisor wins when you win. No deal, no fee.

Cantara’s model works in the same manner but is completely different.

Through a purpose-built practice focused exclusively on pet resort transactions, and the operational systems we've developed to support it, Cantara is  able to run an institutional-quality advisory process with a meaningfully lower fee structure than incumbent pet resort or traditional M&A firms — with a superior, more structured, and organized process.

This isn't a discount. It's the result of building a company with today’s technology, with the infrastructure built intentionally to handle sale transactions efficiently, and focusing on one industry - pet resorts - that we know extremely well.

And the lower advisory fees we charge mean that more money flows directly into the net proceeds you keep at close.

On a $3 million transaction, a reduction of 3–4% in sale advisory fees is $90,000–$120,000 in additional proceeds to you. That's real money —  and it's money that belongs in your pocket, not ours.

Why Work With Cantara

Don't Negotiate Your Biggest Deal Alone

When a corporate buyer or private equity firm calls you directly, they're not doing you a favour — they're removing your leverage before the conversation even starts. Their goal is an exclusive negotiation, on their terms, without competition. Every advantage they have comes from experience you simply don’t have. Cantara exists to close that gap.

Leverage & Competition

One buyer at the table means one offer — and no way to know if it's maximized

Corporate buyers count on owners having minimal options. Cantara runs a competitive process that is structured with multiple qualified buyers. More buyers create competition, and that competition is what drives the maximized sale price.

Knowing What's Negotiable

Most owners don't know what deal terms are standard and what's aggressive. Buyers do.

Earnouts, non-competes, clawback provisions, indemnification caps — buyers know exactly which terms to push on and which to present as "standard." An experienced advisor, with specific pet resort transaction experience, understands deal terms and can negotiate the most favourable terms for you. 

Deal Certainty

Buyers lower offers after due diligence. Preparation is your only protection.

Re-trading — revising the price downward once you're deep in the process with no alternatives — happens. A highly structured process, an organized data room, and clean financials minimize this possibility.

Confidentiality & Continuity

A deal that “leaks” before it closes can cost you on both ends.

Staff anxiety, client uncertainty, and operational disruption are predictable risks when a sale process is managed without a high degree of confidentiality. A structured process, with an experienced advisor, protects confidentiality while your business keeps performing — which directly protects your deal certainty, and your ultimate sale price.

Know the Terms

“Selling direct to a corporate buyer may feel simpler. But simple for the buyer usually means a sale that is not maximized  for you. Cantara will make sure you understand every term, every ask, and every option — before you sign anything.”

Common Questions About Sale Advisory

How do you protect confidentiality throughout the process?
How do you protect my staff and legacy after the sale?
How does Cantara use technology in the advisory process — and why does it matter?
What does the sale process actually look like — step by step?
What types of buyers do you work with — and how do you find them?
How will you determine what my business is worth before going to market?
How do I know if I am ready to go to market?
How do your advisory fees work?
How long does the advisory process take?
What is a Letter of Intent - and why does it matter so much?
What is an earnout - and should I accept one?
If I own my real estate, should I include it in the sale?
A buyer contacted me directly with an offer. What should I do?
Does Cantara assist with post-sale transition?
START THE CONVERSATION

Your Exit Deserves the Same Care You Put Into Building Your Business

Book a confidential discovery call. We can discuss your business, your business sale goals, and answer any transaction-related questions you may have.

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