Four Questions Every Owner Should Answer Before Going to Market
You Have Experts for Every Part of Your Business.
What About Selling It?
You rely on lawyers for contracts, accountants for taxes and bankers for financing. Selling your business deserves the same specialized expertise. A business sale advisor brings dedicated deal experience to one of the most important financial decisions of your life.
Buyers Have the Experience Advantage
Private equity firms and corporate buyers acquire businesses regularly. Most owners will sell only once. A business sale advisor helps level the playing field, bringing specialized deal experience to your side from the first buyer conversation through closing.
Buyers Negotiate More Than the Price
Price is only one part of an offer. Experienced buyers know which terms benefit them and may present those terms as standard. A business sale advisor knows what is customary, what is negotiable, and how to structure the deal terms in your favor.
Your Business Has to Keep Performing During the Sale
A sale process can consume significant owner and management time at exactly the point when buyers are closely monitoring performance. A business sale advisor manages buyer communications, deadlines and information requests so you can remain focused on running the business and maintaining strong performance throughout the sale.
Confidentiality Is Critical During the Sale Process
News of a potential sale can create uncertainty among staff, clients and competitors, potentially disrupting operations and performance. A business sale advisor protects confidentiality by managing buyer communications and providing qualified buyers with the required information at each stage of the process.
The Cantara Difference
Pet Resort Operator Experience
Craig Pollack has owned and operated multiple pet resorts across North America. He understands firsthand the decisions, pressures, and day-to-day realities of running a pet resort because he has sat in the same seat as the owners he advises.
Buyer-Side Experience and Relationships
Craig co-founded Village Pet Care, a private equity-backed pet care platform, and has advised multiple private equity firms and family offices on pet care acquisitions. This buy-side experience gives Cantara direct insight into how buyers assess value and risk. Craig and Cantara have strong relationships with the active pet resort acquirers across North America.
Less Time and Stress During the Sale Process
Cantara’s proprietary, technology-forward platform keeps documents, responsibilities and sale progress organized in one place. It reduces demands on your time, advances the sale efficiently, and provides buyers timely access to the required information at each stage.
Lower Fees with Cantara
Our efficient operating model and proprietary technology platform allow us to charge less than most business sale advisory firms. On a $3 million sale, every one-percentage-point reduction in advisory fees provides an additional $30,000 to the owner.
An Efficient and Safe Way to Coordinate Your Sale Documents
Selling your pet resort requires extensive documentation.
Cantara’s proprietary portal keeps document requests, responsibilities, and progress organized in one secure, confidential workspace.
You and your designated team can see what documents are needed, assign each item to the right person, and track what has been completed.
The Cantara portal means less administrative work, less deal stress, and a more efficient process that helps reduce time to sell.

Your Exit Deserves the Same Care You Put Into Building Your Business
Book a confidential discovery call. We can discuss your business, your sale goals, and any transaction-related questions you may have.
Your Sale Is About the Dollars You Actually Keep
Your sale price is the starting point. Taxes, fees, working capital, holdbacks and other obligations can materially impact the dollars you retain.
Before we take your business to market, we use Cantara’s proprietary Net Proceeds Calculator to establish a realistic range of the dollars you can expect to keep at closing. You’ll “Know Before You Go”, mitigating any financial or deal-term surprises during, or at the conclusion of, your business sale.
The Net Proceeds Calculator
A Structured Path to a Successful Close
We manage the process from preparation through closing, so you can keep running your business while understanding the next step in your sale.
The Investment
Your time and money are valuable. Cantara’s technology and structured sale process are designed for efficiency, reducing both transaction time and the time required from you while aligning our success fee with the closing of your sale.
~2-4 Months
Market launch to close
~2-3 Hours
Per week
Success Fee
No close, no Cantara fee
Common Questions About Sale Advisory
Your Exit Deserves the Same Care You Put Into Building Your Business
Book a confidential discovery call. We can discuss your business, your sale goals, and any transaction-related questions you may have.

