We Don't Just "Advise." We Engineer Your Take Home Value.
We structure deals to maximize what you actually retain after all deductions, including taxes, fees, and holdbacks — with a level of support and transparency that makes a complex process manageable.
Stronger Offer. Better Terms.
We run competitive processes that drive high offer quality — not just headline price. Of course, price rules, but we also consider deal structure, earnouts, and closing certainty. We negotiate hard to ensure that you receive the best offer possible.
Right Buyers Access
We have deep relationships with the top PE firms and family offices acquiring pet resorts. We know what they value and how they think. You get access. Others get overlooked.
Skin in the Game
Our goals are completely aligned. We earn our fee on a success basis — meaning we get paid when your business sale successfully closes. We win together.
Net Proceeds Focus
We prioritize your Net Proceeds — the cash you actually keep after all deductions, including taxes, fees, and holdbacks. We optimize your sale to maximize the money that truly stays in your pocket.
It's Not About the Headline Price. It's About The $ You Actually Keep.
Every seller wants the highest offer. But the number on the offer sheet and the number that you actually retain at close are not the same. Between taxes, fees, holdbacks, and deal structure, significant $ are deducted prior to the funds you receive at closing.
We call what you walk away with your Net Proceeds — or, put simply, "The Money in Your Jeans". It's the real figure after all deductions are accounted for, and maximizing it is at the heart of everything we do. Before any decision is made, we model your Net Proceeds so you enter every conversation fully informed — knowing exactly where you stand and what each option means for your bottom line.

Know Your Number Before You List
Prior to going to market, we develop a detailed model of your expected Net Proceeds — giving you a precise and transparent picture of what you will walk away with at closing. Through this process, we routinely identify opportunities where deal structure, timing, or negotiation strategy can meaningfully improve the $ you retain.
Why Net Proceeds Matter More Than Headline Price
A Structured Path to a Certain Close
From market launch to close, this process takes approximately 4-6 months. We manage every step so you can keep running your business — with full visibility into where the deal stands at all times.
Align
Before we contact a single buyer or build a single document, we get clear on what a great outcome looks like for you — your timeline, lease or real estate situation, staff priorities, and walk-away number. Two owners with identical businesses can have very different definitions of the “best deal”. Getting this right shapes everything that follows.
Value
We establish a defensible valuation range before a single buyer sees your business — built from normalized financials, addback analysis, and comparable pet resort transactions. Buyers underwrite deals monthly. Most sellers do this once. We make sure you're negotiating from a position of strength when it matters most.
Prepare
We build a complete, professionally organized buyer package before outreach begins. Disorganized sellers lose time, lose buyers, and lose price. When your data room is ready before the first buyer arrives, diligence moves faster and deal risk declines.
Market
Confidential, targeted outreach to highly qualified pet resort buyers. No public listings. No blind broadcasts. Every buyer signs an NDA before receiving any information — protecting your business, your staff, clients, and you throughout.
Select
The best offer may not be the biggest number. We evaluate every LOI (Letter of Intent) on price, deal structure including holdbacks and earnouts, buyer recency and history of pet resort acquisitions, and importantly, how each translates into your actual Net Proceeds $. Multiple qualified buyers engaged simultaneously creates the competitive tension that drives better outcomes.
Advise
A signed LOI is not a done deal. Most price erosion happens between LOI and close — through diligence findings, retrading, and contract negotiations. We manage the full due diligence process, negotiate purchase agreement terms, and protect your position at every point during the transaction.
Close
We coordinate with legal, accounting, and any other necessary professionals in order to get your sale to the finish line with as much certainty and minimized deal friction as possible. Your transaction is not complete until the final sale documents are signed, and the sale funds are in your bank account.

More of Your $ Stays With You

Sale advisory fees are commonly charged as a fixed percentage of the transaction value — due at closing. This model works for both parties as the advisor wins when you win. No deal, no fee.
Cantara’s model works in the same manner but is completely different.
Through a purpose-built practice focused exclusively on pet resort transactions, and the operational systems we've developed to support it, Cantara is able to run an institutional-quality advisory process with a meaningfully lower fee structure than incumbent pet resort or traditional M&A firms — with a superior, more structured, and organized process.
This isn't a discount. It's the result of building a company with today’s technology, with the infrastructure built intentionally to handle sale transactions efficiently, and focusing on one industry - pet resorts - that we know extremely well.
And the lower advisory fees we charge mean that more money flows directly into the net proceeds you keep at close.
On a $3 million transaction, a reduction of 3–4% in sale advisory fees is $90,000–$120,000 in additional proceeds to you. That's real money — and it's money that belongs in your pocket, not ours.
Don't Negotiate Your Biggest Deal Alone
When a corporate buyer or private equity firm calls you directly, they're not doing you a favour — they're removing your leverage before the conversation even starts. Their goal is an exclusive negotiation, on their terms, without competition. Every advantage they have comes from experience you simply don’t have. Cantara exists to close that gap.
One buyer at the table means one offer — and no way to know if it's maximized
Corporate buyers count on owners having minimal options. Cantara runs a competitive process that is structured with multiple qualified buyers. More buyers create competition, and that competition is what drives the maximized sale price.
Most owners don't know what deal terms are standard and what's aggressive. Buyers do.
Earnouts, non-competes, clawback provisions, indemnification caps — buyers know exactly which terms to push on and which to present as "standard." An experienced advisor, with specific pet resort transaction experience, understands deal terms and can negotiate the most favourable terms for you.
Buyers lower offers after due diligence. Preparation is your only protection.
Re-trading — revising the price downward once you're deep in the process with no alternatives — happens. A highly structured process, an organized data room, and clean financials minimize this possibility.
A deal that “leaks” before it closes can cost you on both ends.
Staff anxiety, client uncertainty, and operational disruption are predictable risks when a sale process is managed without a high degree of confidentiality. A structured process, with an experienced advisor, protects confidentiality while your business keeps performing — which directly protects your deal certainty, and your ultimate sale price.
“Selling direct to a corporate buyer may feel simpler. But simple for the buyer usually means a sale that is not maximized for you. Cantara will make sure you understand every term, every ask, and every option — before you sign anything.”
Common Questions About Sale Advisory
Your Exit Deserves the Same Care You Put Into Building Your Business
Book a confidential discovery call. We can discuss your business, your business sale goals, and answer any transaction-related questions you may have.

