Maximize the Value of Your Pet Resort Before You Sell
Cantara helps pet resort owners prepare, position, and sell with confidence — through Sale Readiness Consulting, Business Sale Advisory or an integrated approach of both.
.svg)
Where Are You in Your Sale Journey?
Ready to Sell
Your financials are clean, your team is set, and you're ready to run a competitive process for maximum value.
Considering a Sale
You want to sell in the next 12-18 months, but have gaps to fill. You may need to “de-risk” your business or boost profitability to maximize your sale value.
Sell One Day
You're 1-3 years out. You want to better understand the sale process, and how to improve your business before seriously considering a sale.
You've Given Everything to This Business. Your Sale Should Honor That.
You've spent years building a business you’re proud of — staff who depend on you, clients that trust you, and a facility you've poured yourself into. When the time comes to sell, most owners discover too late that the market rewards prepared sellers — and penalizes the unprepared.
Cantara was built for this moment. By combining specialized pet resort consulting with professional transaction sale advisory, we ensure you maximize the sale of your business — transforming your years of hard work into the reward you’ve earned.
Why We Built Cantara
At Cantara, we don’t just analyze your P&L from a distance. We understand the grit behind your growth. We know the smell of a kennel on a humid July morning, the short-staffed holidays, and the 3:00 AM HVAC panics.
Craig Pollack has spent 15+ years sitting in every seat at the table — from operating multiple pet resorts to co-founding Village Pet Care, a PE-backed aggregator. Craig has also spent years advising buy-side private equity groups. Through this experience he has recognized a painful pattern: incredible founders were not maximizing the return on the sale of their business because they didn't truly understand what buyers value, and pay for.
That gap is why we exist.
Why Now is the Time for the Prepared Seller
The pet care M&A market rewards sellers who have done the work. Here's why the window is open — and why timing your preparation matters as much as timing your exit.
Buyer Capital is Active
In 2026, private equity and family office buyers are actively seeking quality pet resort assets. Valuations remain favourable for well-prepared sellers with positive documented EBITDA, and operational stability.
The Valuation Arbitrage is Real
Just a 0.25x multiple improvement on $500,000 in EBITDA (your profit) represents $125,000 in additional proceeds. Only sellers who come to market prepared can truly maximize their sale price.
Competition for Quality is Rising
As more pet resorts come to market, buyers are becoming more selective. The window for commanding a premium multiple belongs to owners who are prepared — before listing for sale.
How We Can Help
Two services. One outcome: the best possible sale for you.
Sale-Readiness Consulting
For owners who want to increase their valuation, and improve their sale deal terms, before going to market. We work alongside you to identify gaps, fix what matters, and engineer a stronger valuation. Services include:
- Financial normalization & add-back analysis
- EBITDA improvement roadmap
- Owner dependency reduction plan
- Diligence-ready documentation
Business Sale Advisory (M&A)
For owners who are ready to sell. We run a structured, competitive process with the right buyers — and advise you through every stage until close.
- Access to top PE firms and family offices
- Stronger offer. Better terms. Net proceeds focus
- Success-fee model — we earn when you close
- Lower fees than other pet industry or traditional M&A firms — more of your sale $ stay with you
Where Are You in Your Sale Journey?
Every owner starts from a different place. Identify where you’re at, and we'll show you exactly how Cantara can help.
Ready to Sell
Where you are
You've done the work. Now the outcome depends on the process — who's in the room, how offers are structured, and whether you have someone who's been on both sides of the table advising you.
What we do for you
- Run a structured, competitive sale process with the goal of having multiple qualified buyers in competition — maximizing your sale price.
- Leverage direct relationships with PE-backed acquirers who are actively acquiring pet resorts across North America.
- Advise on every stage of the transaction to ensure you have expert advice adding value, and reducing complexity at every stage of the sale process.
Less time. Less stress. More outcome.
A sale process built to take the weight off your shoulders — without sacrificing what you walk away with.
Considering a Sale
Where you are
You're thinking 1–3 years out. You want to know what your business is actually worth today, what would score a buyer off, and what's worth fixing now versus later — before you start the clock.
What we do for you
- Establish a defensible valuation and show you what you'd net after taxes, debt, and fees — so you can plan with real numbers.
- Surface the red flags buyers will find — legal, operational, compliance — before they cost you leverage in a negotiation.
- Hand you a prioritized roadmap of what to fix first, ranked by impact on sale price and time to close.
Stop wondering. Start knowing.
A clear, honest picture of where your business actually stands today — and exactly what to do next.
Sell One Day
Where you are
You're not selling yet — but you know it's coming. You want to understand what buyers look for, how valuation actually works, and the moves you can start making now that will matter most when the time comes.
What we do for you
- Show you how pet resorts are valued today — and exactly what moves your multiple up or down.
- Walk you through the three phases of sale preparation, with practical steps to take whether you're 18 months out or three years out.
- Give you a starting point — a 16-page guide written from the operator, founder, and buy-side advisor seats.
If you're going to sell one day, start here.
The work you do years before you sell is the work that decides what you walk away with.
Why Work With Cantara
We are built specifically for the pet resort industry, for this transaction type, and for this outcome.
Whether you're preparing your business for sale or ready to take it to market, we bring focused expertise that generalist firms simply don't have. We're not a generalist Sale Advisory firm that occasionally does pet care deals.
Stronger Offer. Better Terms.
We run competitive processes that drive offer quality — not just headline price. We engineer and negotiate structure, earnouts, and closing certainty.
Access the Right Buyers
We maintain active relationships with the top PE firms and family offices, acquiring pet resorts. You get access. Others get overlooked.
A Modern, Efficient Process
Purpose-built systems and technology mean a faster, cleaner process — with lower fees and less involvement of your time and your team.
A "Net Proceeds" Focus
We optimize for what you actually keep, considering all cash deductions, including taxes, fees, and holdbacks — your true Net Proceeds.
Integrated Approach
One team. Consulting and Sale Advisory together. Your improvements are built for the sale — so your price and deal terms are maximized at close.
Want to Learn More?
Is Cantara the Right Advisor For You?
We are not a volume-based brokerage. We are a boutique advisory firm for owners who care about maximizing value and legacy. We are a good fit with businesses that have:
Proven Financial Performance
Annual revenue of $1M+ and EBITDA of $250K+ (or a clear path to it).
Growth Potential
A facility with room to grow — not maxed out at 100% capacity.
Senior Leadership
Leadership in place that allows the business to run smoothly without you.
The Right Mindset
A desire for direct, transparent sale advice, and a clear focus on selling your business.
"We choose our clients as carefully as they choose us. This ensures the highest likelihood of success for those businesses we take to market."
Common Questions
Ready to Take the Next Step?
Let's have a confidential conversation about your business, and your business sale goals.
.svg)
